New Orleans, LA — May 1, 2025 — New Orleans-born designer Sid Vicieux is making waves again with the announcement of a limited edition drop in collaboration with Newtral Groundz for 5/04 Day, a cultural nod to the Crescent City’s creative pulse.
The Newtral Groundz x Vicieux drop is more than just a collaboration — it’s a moment. A celebration of New Orleans energy, style, and street presence, curated through the lens of Vicieux’s bold design DNA.
Vicieux, known for its luxury athleticwear, XL prints, and signature “V,” has become a symbol of effortless power dressing. From stages to sidewalks, Vicieux garments aren’t just worn — they speak. And on 5/04, they’ll speak New Orleans fluently.
“I first created the 504 logo back in 2017 with the goal of making something timeless something that could stand tall next to brands from fashion capitals like New York, L.A., or Paris. Much like our vision, the goal has always been New Orleans to the world. This design definitely brings it back home.”
Only a limited number of pieces will be available, exclusively through Vicieux and Newtral Groundz channels. Each item fuses Vicieux’s elevated design with the cultural roots and raw influence that fuel New Orleans’ creative scene.
“We’ve dropped 504 before but this time, it’s forever. With 504 Day coming up, we wanted to do more than rep the area code. When you’re really from here, it’s 504ever. So we took an old concept and brought New Orleans lingo to the forefront. The celebration is about more than just a day or area code for us, it’s real culture.”
Color:
Bold Red Base
🎨 Design Features:
Airbrush-inspired aesthetic
“Five Oh Forever” script in black with white glow
“504” graphic in large white font with a futuristic, italicized style
New Orleans skyline silhouette in black
Surrounded by red and white hibiscus flowers and soft glowing starbursts
Vicieux x Newtral Groundz patch label at bottom hem (black & red)
🧵 Fit & Fabric:
Oversized streetwear cut
Drop shoulders for a relaxed fit
🌍 Branding/Collab:
Limited edition collab between Sid Vicieux (luxury athleticwear) and Newtral Groundz (New Orleans media brand)
Designed to celebrate 5/04 Day – New Orleans’ cultural pride day
Whether you’re pulling up in the city or posting from afar, this drop is your invite to wear the 504 with pride.
Founded in New Orleans. Worn everywhere.
Availability:
Limited quantities drop May 4, 2025
Pre Order Now
Exclusively via Viceiux.com
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