We first told y’all about RC International last week when we reviewed his music video for his single “Direct Deposit”. He’s back with another one already!
The music game has changed over the years. There used to be a time where independent artists didn’t have the resources to put out music often. A lot of artists try to follow that out dated model as if technological advances haven’t lowered the barrier of entry for producing a quality project.
I realized that the successful artists understand how to balance consistency and quality. There are a lot of people dropping music now days so as an artist you should have those bases covered by default.
A great example of this is RC International and how he is branding himself. He is a new artist moving like someone who’s been in the game for years. This is because he understands how to move in the music business. As you get to know him you’ll see that he handles business in and outside of the booth. His new video for DISCOVERY is cinematic and matches the flow of the music. This is something that you definitely need to check out.